Unlike other automakers planning to launch at least one battery-electric vehicle next year (2022), Jaguar wants to launch theirs in 2024. And then add five more EVs to the list, making it a total of 6 EVs in 2026.
As you may know, Jaguar and Land Rovers are two separate brands bought by Tata motors in 2008 and then united into Jaguar Land Rover in 2013. Although they are one, their operations are quite different.
Therry Ballore, the CEO of Jaguar Land Rover, announced the strategy to guide Jaguar for the next 18 years. Part of the strategy he dubbed the “REIMAGINE” plan would be to launch the company’s first-ever EV in 2024 and 5 more in 2026. And by 2030, at least 60% of Jaguar Land Rover vehicles will have zero carbon emissions. Now, to crown it all, they plan to have net-zero carbon emissions by the year 2039.
According to Jaguar Land Rover Company, they are not just developing EV vehicles. They are also focusing on hydrogen fuel cell technology. Although it has been said that Jaguar will focus only on EVs while Land Rover will take the lead in hydrogen research. They also disclosed that all their nameplates would be in electric form.
The excitement of getting to lease a Land Rover EV is rising. There have been many rumors and arguments about the first Land Rover EV. While some share the opinion that it will be an all-electric variant of an ICE model, some strongly believe that the first Land Rover EV will be an all-new nameplate.
The fact is, as we await more information from them, Jaguar Land Rover did not specify the type of model that will be released in 2024. The factual information we have now is that it will be launched in 2024. But as time goes on, more details will be communicated about that.
Like the independently owned brand, Mazda, Jaguar Land Rover is building platforms that will help manufacture battery electric vehicles and hybrid vehicles. For now, it will likely be usingbtwo different platforms for its next EV line.
The first platform is called M.L.A, which means Modular Longitudinal Architect, while the second platform is called E.M.A, which means Electric Modular Architecture. The former is built for and can be used for different vehicles development—for example, PHEV, electric vehicles, mild hybrids, etc. At the same time, the latter supports only battery electric vehicles.
In a speech given by the CEO of Jaguar Land Rover, Ballore, the reimagine strategy helps them improve and design outstanding and sustainable vehicles for their customers.
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