Demand for EVs is growing. Many automakers are gradually transitioning to meet this demand. The Italian automaker, Fiat, is not left out. According to the chief executive, Olivier Francois, the firm is gearing up to phase out all internal combustion engine (ICE) vehicles from its lineup from 2025 and replace it with EVs.
“It is our duty to bring to market electric cars that cost no more than those with an internal combustion engine, as soon as we can, in line with the falling costs of batteries,”— Olivier Francois.
Fiat EV Positioning
The auto world is witnessing a great revolution. Many automakers are switching from ICEs to EVs. While EVs are a much impressive tech development, the industry must find a way to make EVs that an average earner can afford. In other words, the market should provide practical and affordable EVs that will be accessible to a wider market. And that’s where Fiat comes in.
While some brands like the Chevrolet are already offering affordable EVs with the new redesigned Bolt EV, Fiat is charting its way towards becoming an all-electric car brand with affordable EVs by 2030.
Speaking on the eve of World Environment Day 2021, Fiat CEO Olivier François announced, “Between 2025 and 2030, our product lineup will gradually become electric-only. This will be a radical change for Fiat,” He further stated, “The decision to launch the new 500 — electric and electric alone — was actually taken before Covid-19. Even then, we were already aware that the world could not take any more compromises. We were reminded of the urgency of taking action, of doing something for the planet Earth.”
But then, why is this so much important to this Italian auto brand? It is because Fiat, for years, has prided itself as the number one maker of cars for the masses. They have thrived in delivering practical and affordable cars that ordinary people can count on.
According to François, the goal is to “bring to market electric cars that cost no more than those with an internal combustion engine.”
The Bigger Picture From Stellantis
Fiat, an Italian auto division of the Netherlands-based automaker group Stellantis, together with other brands like Alfa Romeo, Chrysler, and Jeep—all under Stellantis, are part of Stellantis’ bigger plan of going electric.
Already, Fiat has introduced its first EV, the all-new electric 500, or simply 500e. This Fiat pure electric car was built on the bespoke Stellantis STLA—EV platform. The 500 looks exciting and affords a well-built cabin. It also sports a 24 kWh battery pack. Besides the Fiat 500e, Fiat is one of the few auto brands committed to all-electric by 2030.
With the 500, Fiat is boldly saying that EVs are not just for the wealthy again. So, leasing the Fiat EV is the best way to go for shoppers who want an EV that is great for day-to-day commute.
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